Barrett Strong
Barrett Strong Jr., a foundational figure in the development of Motown Records, was instrumental in launching the label to national prominence with his 1960 hit, “Money (That’s What I Want).”[1] Beyond his initial success as a performer, Strong evolved into a prolific songwriter, collaborating with Norman Whitfield on a string of iconic songs that defined the Motown sound. He died on January 28, 2023, at the age of 81.[2]
History
Barrett Strong was born in West Point, Mississippi, on February 5, 1941.[3] His family later relocated to Detroit, Michigan, where he began performing with a local gospel group, the Gospel Cavaliers, and later with a high school vocal group, The Diablors.[4] In 1959, Strong signed with Motown Records, one of the first artists to do so after the company’s formation.[5] This pivotal moment marked the beginning of a long and influential association with the label.
Strong’s breakthrough came in 1960 with the release of “Money (That’s What I Want)” on Tamla Records, a Motown subsidiary.[6] The song became Motown’s first hit single, establishing the label as a major force in the music industry. While “Money” propelled Strong to initial fame, his recording career with Motown experienced a shift as the label increasingly focused on developing other artists. He continued to record for Motown for several years, but subsequent singles did not achieve the same level of success as his debut.
Culture
The impact of “Money (That’s What I Want)” extended far beyond its initial chart success. The song’s catchy melody and relatable lyrics resonated with audiences and became a cultural touchstone, frequently appearing in films, television shows, and commercials.[7] Its enduring popularity speaks to its timeless quality and its ability to capture a universal desire for financial security. The song’s influence can be heard in numerous subsequent recordings across various genres.
Following his work as a performer, Strong transitioned into songwriting, forming a successful partnership with producer Norman Whitfield. Together, they penned a series of hits for Motown artists, including “I Heard It Through the Grapevine,” “War,” and “Papa Was a Rollin’ Stone.”[8] These songs were notable for their socially conscious lyrics and innovative arrangements, pushing the boundaries of the Motown sound. Their collaborations helped define the psychedelic soul era of the late 1960s and early 1970s, and cemented their place in music history.
Notable Residents
Although born in Mississippi, Barrett Strong became a significant part of the cultural landscape of Detroit through his association with Motown Records.[9] Motown, headquartered in Detroit, served as a hub for African American musical talent and played a crucial role in integrating the music industry. Strong’s early career was deeply intertwined with the city’s thriving music scene and the opportunities afforded by Berry Gordy’s label.
The success of Motown artists like Barrett Strong contributed to Detroit’s reputation as a center for musical innovation and cultural expression. The label’s influence extended beyond music, impacting fashion, dance, and social attitudes. Strong’s contributions, both as a performer and songwriter, helped shape the identity of Detroit as “Motor City” and “Hitsville U.S.A.” He remained connected to the city through his legacy and the enduring impact of his work.
Getting There
While Barrett Strong’s career took him beyond the borders of Detroit, the city served as the launchpad for his success. The area surrounding Hitsville U.S.A., Motown’s original headquarters, remains a significant landmark for music enthusiasts and those interested in the history of the label.[10] Visitors can explore the Motown Museum to learn more about the label’s history and the artists who shaped its sound.
Access to the Motown Museum and surrounding areas is readily available via Detroit’s extensive transportation network. The museum is located in the West Grand Boulevard neighborhood and is accessible by car, bus, and rideshare services. The area offers a glimpse into the cultural context that fostered the development of Motown and the careers of artists like Barrett Strong.
Motown
Music of Detroit
African American music
Detroit history