Better Made factory
Better Made Snack Food Company has been a Detroit institution since 1930, producing potato chips and other snack foods that have become synonymous with Michigan cuisine. The company stands as the last remaining original potato chip company from the early twentieth century that still operates within the city of Detroit, a testament to its enduring appeal and adaptability in a competitive market. [1]
History
The origins of Better Made are somewhat varied depending on the account. The company’s roots trace back to 1929 with the founding of Best Maid potato chip company by Ernest Nicolay and Russell Dancey. [2] While the early history is debated, the company officially became Better Made in 1930. The rise of Better Made coincided with the increasing popularity of potato chips as a snack food following World War I, building on a snack originally created in 1853. [3]
The competitive landscape of the snack food industry began to shift in the mid-20th century. In 1958, the New Era company merged with Frito, which subsequently merged with Lay in 1961. To maintain a competitive edge against these growing national brands, Better Made introduced its first flavored chip. [4] This strategic move demonstrated the company’s willingness to innovate and adapt to changing consumer preferences. Better Made has maintained its commitment to producing snack foods in Detroit for over 85 years. [5]
Geography
Better Made’s consistent operation for over eight decades has been firmly rooted in Detroit. The company’s production facilities are located within the city limits, contributing to the local economy and providing employment opportunities for Detroit residents. [6] This dedication to maintaining a local presence distinguishes Better Made from many other snack food companies that have relocated production to other areas.
A key element of Better Made’s geographic strategy is its sourcing of raw materials. For ten months out of the year, the company utilizes Michigan potatoes in its production process. [7] This commitment to using locally sourced ingredients not only supports Michigan farmers but also contributes to the freshness and quality of the finished product. The reliance on Michigan potatoes highlights Better Made’s connection to the region’s agricultural landscape.
Culture
Better Made has become deeply ingrained in the cultural fabric of Detroit and the wider Michigan area. The brand is often associated with local traditions, sporting events, and community gatherings. The company’s products are frequently found at local stores, festivals, and events, reinforcing its connection to the region’s identity. [8]
The company’s longevity and continued production in Detroit have fostered a sense of loyalty among consumers. Generations of Michigan residents have grown up enjoying Better Made snacks, creating a strong emotional connection to the brand. This brand loyalty is a significant cultural asset for Better Made, contributing to its sustained success in a competitive market. Better Made emphasizes its commitment to quality and delicious snack foods, which contributes to its positive image among consumers. [9]
Economy
As a long-standing business operating within Detroit, Better Made contributes to the city’s economic vitality through job creation and local spending. The company’s continued investment in its Detroit facilities demonstrates a commitment to the local economy. [10]
The company’s reliance on Michigan potatoes also has a positive economic impact on the state’s agricultural sector. By sourcing its primary ingredient locally, Better Made supports Michigan farmers and contributes to the state’s agricultural economy. This local sourcing strategy helps to create a ripple effect of economic benefits throughout the region. The company’s website utilizes cookies for website builder functionality, session management, and shopping cart data. [11] These cookies, including PHPSESSID and woocommerce related cookies, are essential for the operation of their online store.