Fortune Records

Fortune Records was a Detroit-based, family-operated independent record label that played a significant role in the city’s vibrant music scene from 1946 to 1995.^[1] Though often described as a “great secret” of Detroit rock ‘n’ roll, the label released a diverse catalog of music and launched the careers of numerous artists, primarily in R&B, blues, and soul, but also encompassing genres like pop, gospel, and even polka. ^[2] Despite its longevity and impact, Fortune Records remains relatively unknown outside of dedicated music enthusiasts and those familiar with Detroit’s musical heritage.

History

Founded in 1946 by husband and wife Jack and Devora Brown, Fortune Records emerged from Devora’s aspirations as a songwriter.^[3] Devora had been writing and publishing songs in sheet music form prior to the rise of rock and roll, and the couple initially attempted to break into the music industry in Manhattan, seeking to have her compositions published. Unsuccessful in their efforts to gain traction in New York’s Tin Pan Alley, they decided to establish their own record company, primarily to record and release Devora’s work. Jack Brown, who held an accounting degree from Wayne University (now Wayne State University), reportedly suggested the name "Fortune Records," believing they could achieve financial success with Devora’s songs. ^[4]

The label operated for over 30 years under the Fortune name, and also included subsidiary labels Hi-Q, Strate-8, and Rekown Records.^[5] The company’s operation was largely a family affair; Devora wrote many of the songs released on the label, and Jack handled the recording process. ^[6] It was described as a “hobby label” at times, with varying levels of activity throughout its existence. ^[7] Fortune Records continued to operate until 1995, leaving behind a catalog of music and a legacy as a key player in Detroit’s musical history.

Geography

Fortune Records was firmly rooted in Detroit, Michigan, operating from the city for its entire run of nearly five decades.^[8] The Browns resided in the Jewish 12th Street Community, specifically at 11829 12th Street, which is now known as Rosa Parks Boulevard.^[9] The label’s location placed it within a culturally rich and historically significant area of Detroit, a hub for African American businesses and community life. The proximity to WDET, Detroit’s public radio station, is noted as a point of interest, with the station highlighting the label’s history in a recent broadcast.^[10]

While the specific location of the Fortune Records studio is not explicitly detailed in available sources, its presence within Detroit contributed to the city’s reputation as a breeding ground for musical talent. Detroit’s thriving music scene in the mid-20th century, encompassing genres like Motown, jazz, and blues, provided a fertile environment for independent labels like Fortune Records to flourish. The label’s success was intertwined with the city’s cultural landscape, and it played a role in shaping Detroit’s musical identity.

Culture

Fortune Records’ musical output reflected the diverse cultural landscape of Detroit. While specializing in R&B, blues, soul, and doo-wop, the label also released records in genres such as pop, big band, hillbilly, gospel, rock ‘n’ roll, and polka.^[11] This broad range of musical styles demonstrates the Browns’ willingness to experiment and cater to a wide audience. The label recorded a variety of artists, including John Lee Hooker, Andre Williams, Eddie Kirkland, Dr. Ross, the Davis Sisters, Kenny Burrell, the 5 Dollars, Nathaniel Mayer, Skeets MacDonald, Johnny Powers, and many others.^[12]

Nolan Strong and the Diablos were the most commercially successful act associated with Fortune Records.^[13] The label’s story is filled with “wild stories” left behind by its roster of artists, suggesting a vibrant and often unconventional atmosphere.^[14] The relative obscurity of Fortune Records today contributes to its mystique, with the label being described as a “great secret” of Detroit rock ‘n’ roll.^[15] The label’s history is now being revisited and documented, bringing attention to its contributions to American music.

Notable Residents

Jack and Devora Brown were the central figures behind Fortune Records, and their personal history is intertwined with the label’s story.^[16] Both were born around 1910, with Jack obtaining an accounting degree from Wayne University. Devora, originally from Cleveland, was an aspiring songwriter and accomplished pianist. The couple met on a blind date and married, and their shared ambition to publish Devora’s songs led to the creation of Fortune Records.

The Browns had two children: Sheldon, who passed away in July 2016, and Janice, who died of cancer in 1981.^[17] While the extent of their involvement in the label’s operations is not detailed, their presence as a family underscores the personal nature of Fortune Records. The Browns’ commitment to the label spanned decades, and their dedication to promoting Detroit artists contributed to the city’s musical legacy.

Music of Detroit History of Detroit Detroit Independent record labels

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