Great Lakes Crossing Outlets
Great Lakes Crossing Outlets, located in Auburn Hills, Michigan, is one of the largest outlet malls in the United States, offering a diverse retail experience and contributing significantly to the economic landscape of the northern Detroit metropolitan area. Originally conceived as a destination to draw shoppers from both Michigan and Canada, the mall has undergone several changes in ownership and tenant mix since its opening, adapting to shifts in the retail industry. The complex stands as a major regional shopping destination, attracting millions of visitors annually.
History
The development of Great Lakes Crossing Outlets began in the early 1990s, driven by the need for a large-scale retail center in the rapidly growing Oakland County region. The initial concept aimed to capitalize on the proximity to both Detroit and the Canadian border, attracting cross-border shoppers seeking discounted merchandise. Construction commenced in 1999, and the mall officially opened in November 2000, initially under the ownership of Taubman Centers. The original design featured a unique “town square” concept with a mix of outlet stores, restaurants, and entertainment venues, all under a single roof. [1]
Over the years, Great Lakes Crossing Outlets experienced periods of both growth and challenges. The early 2000s saw strong performance, benefiting from a robust economy and increased consumer spending. However, the economic recession of 2008-2009 impacted retail sales, leading to some store closures and a decline in foot traffic. In 2013, Taubman Centers sold its interest in the mall to a partnership led by Starwood Capital Group. Subsequent ownership changes occurred in 2019 when Simon Property Group acquired a majority stake in the property. Throughout these transitions, the mall has continually adapted its tenant mix to remain competitive, focusing on attracting popular brands and enhancing the overall shopping experience. The mall has also invested in renovations and upgrades to maintain its appeal as a premier outlet destination.
Geography
Great Lakes Crossing Outlets is situated in Auburn Hills, a city in Oakland County, Michigan, approximately 25 miles north of downtown Detroit. The mall occupies a substantial 33-acre site, providing ample parking and accessibility for visitors. Its location is strategically positioned near the intersection of Interstate 75 (I-75) and M-24 (Lapeer Road), major transportation arteries that facilitate easy access from various parts of the metropolitan area and beyond. The surrounding area is characterized by a mix of commercial, industrial, and residential developments, reflecting the diverse economic activity of Oakland County.
The mall’s expansive footprint allows for a wide variety of store layouts and configurations, accommodating both large anchor tenants and smaller specialty retailers. The indoor design of the mall features high ceilings, skylights, and spacious walkways, creating a comfortable and inviting shopping environment. The geographical location also benefits from proximity to other major attractions in the region, including the Palace of Auburn Hills (now demolished) and several automotive industry facilities, contributing to the overall draw of the area for tourists and business travelers.
Culture
Great Lakes Crossing Outlets serves as a significant cultural hub for the surrounding communities, providing a gathering place for shoppers, families, and visitors. The mall hosts a variety of events throughout the year, including seasonal promotions, holiday celebrations, and community outreach programs, fostering a sense of community engagement. The diverse range of retail offerings caters to a wide spectrum of tastes and preferences, reflecting the multicultural demographics of the Detroit metropolitan area.
The mall’s architecture and design contribute to its cultural identity, creating a visually appealing and welcoming atmosphere. The “town square” concept, with its open spaces and decorative elements, aims to evoke a sense of place and community. The presence of numerous restaurants and entertainment options further enhances the mall’s cultural appeal, transforming it into a destination beyond just shopping. The mall also occasionally features art installations and displays, adding to its cultural vibrancy and providing opportunities for local artists to showcase their work.
Economy
Great Lakes Crossing Outlets plays a vital role in the regional economy, generating employment opportunities and contributing to local tax revenues. The mall directly employs hundreds of people across its various retail stores, restaurants, and management offices. Indirectly, it supports numerous other businesses in the surrounding area, including suppliers, service providers, and transportation companies. The economic impact extends beyond job creation, as the mall attracts visitors who spend money on lodging, dining, and other local amenities.
The presence of Great Lakes Crossing Outlets has also stimulated commercial development in Auburn Hills and the surrounding communities. The mall has attracted other businesses to the area, creating a synergistic effect that boosts economic growth. The property taxes generated by the mall contribute to funding local schools, infrastructure improvements, and public services. The mall’s ability to attract shoppers from both the United States and Canada further enhances its economic significance, contributing to the flow of cross-border commerce. [2]
Attractions
Beyond its extensive collection of outlet stores, Great Lakes Crossing Outlets offers a variety of attractions to enhance the visitor experience. SEA LIFE Michigan Aquarium, a large aquarium featuring diverse marine life, is a major draw for families and marine enthusiasts. Legoland Discovery Center Michigan provides an interactive and educational experience for children, with Lego-themed exhibits and activities. Round 1 Bowling & Amusement, a multi-entertainment complex, offers bowling, arcade games, karaoke, and other recreational options.
These attractions complement the retail offerings, creating a destination that appeals to a broader range of interests. The mall also features a food court with a diverse selection of dining options, catering to various tastes and budgets. Throughout the year, Great Lakes Crossing Outlets hosts special events and promotions, such as holiday displays, live music performances, and seasonal festivals, adding to its appeal as a family-friendly destination. The combination of shopping, entertainment, and dining options makes it a popular choice for both local residents and tourists.
Getting There
Great Lakes Crossing Outlets is easily accessible by both car and public transportation. The mall is located directly off Interstate 75 (I-75), with several convenient exits providing direct access to the property. M-24 (Lapeer Road) also provides access to the mall from the east and west. Ample parking is available throughout the mall complex, including both surface lots and covered parking structures.
For those utilizing public transportation, the Suburban Mobility Authority for Regional Transportation (SMART) operates several bus routes that serve the area, with stops near the mall. While direct bus service to the mall is limited, connecting routes are available from various points within the Detroit metropolitan area. Additionally, ride-sharing services such as Uber and Lyft are readily available, providing a convenient transportation option for visitors. The proximity to Detroit Metropolitan Airport (DTW) also makes it easily accessible for travelers arriving by air.