Sanders Confectionery
Sanders Confectionery, a Detroit institution, began as a single candy store in 1875 and grew to become a regional confectionery powerhouse known for its chocolates, ice cream, and the tradition of “Sweetest Day.” Founded by Fred Sanders Schmidt following the devastation of the Great Chicago Fire, the company quickly established itself in Detroit, becoming a beloved part of the city’s cultural landscape. While the company has experienced changes in ownership and scale over the years, its legacy of quality confections and community connection continues to resonate with Detroiters.
History
Fred Sanders Schmidt opened his candy store on June 17, 1875, after relocating from Chicago in the wake of the Great Chicago Fire of 1871[1]. The initial shop was located on Woodward Avenue at Gratiot in downtown Detroit. Schmidt, often referred to as Fred Sanders, chose to operate under the Sanders name for his business[2]. The business quickly expanded beyond traditional candies, with the accidental creation of an ice cream soda proving to be a pivotal moment in its early success.
In 1876, while attempting to create a cream soda, Sanders discovered his cream had soured. He substituted ice cream, resulting in an unexpectedly popular beverage[3]. This innovation helped establish Sanders as a destination for sweet treats. The company continued to grow, and in 1891, the “Pavilion of Sweets” opened at the corner of Michigan and Woodward avenues. This iconic location featured a distinctive red and white awning and a tower with a Moorish-style cupola[4]. By the mid-20th century, Sanders operated 57 retail stores throughout the Great Lakes region, offering a wide array of products including candy, fudge, baked goods, light lunches, and desserts.
Culture
Sanders Confectionery became deeply ingrained in Detroit’s cultural fabric, particularly through its association with “Sweetest Day.” The company is credited with popularizing, and perhaps originating, the holiday, which is celebrated on the third Saturday in October[5]. The holiday encouraged people to express appreciation to those who had made their lives sweeter, and Sanders provided the perfect gifts for the occasion. This association cemented the brand’s position as a symbol of affection and celebration within the community.
Beyond Sweetest Day, Sanders developed a loyal following for its signature products. The bumpy cake, a chocolate cake covered in buttercream and topped with chocolate chips, became particularly famous[6]. Hot fudge cream puffs were another popular item, contributing to the company’s reputation for indulgent treats. The retail stores themselves were destinations, offering counter service and a welcoming atmosphere where customers could enjoy their purchases. The Pavilion of Sweets, with its unique architecture, served as a landmark and a gathering place for Detroiters.
Attractions
While the original Pavilion of Sweets no longer exists in its original form, Sanders continues to operate retail locations, including a shop in Novi, Michigan[7]. These stores offer a range of Sanders’ classic chocolates, ice cream, and other confections. Visiting a Sanders store provides an opportunity to experience a piece of Detroit’s history and indulge in the treats that have been enjoyed by generations of residents. The Novi location, as featured in recent media, continues the tradition of providing quality sweets and a nostalgic atmosphere.
The legacy of Sanders extends beyond its physical locations. The brand’s products are also available through various retailers and online, allowing a wider audience to enjoy its offerings. The continued popularity of the bumpy cake and other signature items demonstrates the enduring appeal of Sanders’ recipes and commitment to quality. For those interested in learning more about the company’s history, the Detroit Historical Society offers resources and exhibits related to Sanders and its impact on the city[8].
Economy
Founded with a borrowed barrel of sugar, Sanders Confectionery demonstrated early entrepreneurial spirit[9]. The company’s growth from a single store to a regional chain of 57 locations indicates a period of significant economic success. The employment provided by these stores and the manufacturing facilities supporting them contributed to the local economy. Sanders’ business model, encompassing retail sales, wholesale distribution, and potentially light lunches within its stores, diversified its revenue streams.
In more recent times, Sanders has been acquired by Second Nature Brands, a company specializing in premium snacks and confections[10]. This acquisition suggests a continued investment in the brand and its potential for future growth. While specific financial details are not publicly available, the ongoing operation of Sanders stores and the availability of its products indicate a viable economic presence. The brand’s continued recognition and customer loyalty are valuable assets in a competitive market.