The Contours
The Contours were instrumental in establishing the early sound of Motown Records, achieving the label’s first million-selling record with their 1962 hit, “Do You Love Me (Now That I Can Dance).” Originating in Detroit, Michigan, the group’s energetic performances and distinctive choreography became synonymous with the burgeoning Motown movement, and they continue to perform today. Their story reflects the rise of Motown and the impact of Detroit’s music scene on a national and international level.
History
The Contours began their musical journey in 1958 as a quartet known as The Blender, formed in Detroit, Michigan[1]. The group underwent several personnel changes before solidifying its lineup and eventually signing with Motown Records. Early iterations of the group included various members who contributed to the development of their sound and stage presence, setting the stage for their eventual breakthrough. The initial lineup was fluid, with members joining and leaving as they honed their skills and sought the right musical direction.
In 1962, The Contours, now signed to Motown, released “Do You Love Me (Now That I Can Dance),” which quickly ascended the charts, becoming the label’s first million-seller[2]. The song’s infectious energy and innovative dance moves, including the signature “Contour” pose, captivated audiences and helped define the Motown aesthetic. This success propelled the group into the national spotlight and established them as a key act within the Motown roster. The song’s popularity was further boosted by its inclusion in various films and television shows, solidifying its place in popular culture.
Culture
The Contours were more than just musicians; they were performers who brought a dynamic stage presence to their shows. Their choreography, particularly the “Contour” pose – a synchronized, angular stance – became their trademark and was widely imitated[3]. This visual element, combined with their energetic vocal harmonies and lively stage banter, created an engaging and memorable experience for audiences. The group’s performances were a key component of the Motown “artist development” process, where performers were meticulously trained in choreography, stage presence, and etiquette.
The group’s contribution to the broader cultural landscape extends beyond their musical achievements. As one of the early groups to establish the “Motown Sound,” they played a role in breaking down racial barriers in the music industry and popularizing African American music with a wider audience[4]. Motown’s emphasis on polished performances and crossover appeal helped to integrate music and culture during a period of significant social change. The Contours, alongside other Motown artists, became ambassadors of a new sound and a new era in American music.
Attractions
The legacy of The Contours is preserved and celebrated at the Motown Museum (Hitsville U.S.A.) in Detroit[5]. Visitors to the museum can learn about the group’s history, view artifacts from their career, and experience the atmosphere of the studio where they recorded some of their most iconic songs. The museum offers guided tours and exhibits that showcase the impact of Motown on music and culture, providing a comprehensive overview of the label’s history and its artists.
Beyond the Motown Museum, Detroit itself offers numerous attractions for music enthusiasts. The city’s rich musical heritage is evident in its vibrant music venues, historical landmarks, and cultural institutions. Visitors can explore the city’s music scene, attend live performances, and discover the stories of other influential Detroit artists. The city’s commitment to preserving its musical legacy makes it a destination for fans of all genres.
Getting There
Detroit is accessible by several major transportation routes, making it easy for visitors to reach the city and explore its attractions. Detroit Metropolitan Airport (DTW) is a major international airport offering flights from destinations around the world. From the airport, visitors can access the city center via taxi, ride-sharing services, or the SMART bus system.
Within Detroit, public transportation options include the People Mover, a light rail system that circles the downtown area, and the Detroit Department of Transportation (DDOT) bus network. Driving is also a convenient option, but parking can be limited in some areas. Visitors should be aware of traffic conditions and plan accordingly. The Motown Museum is located near downtown Detroit and is easily accessible by car or public transportation.