Un Deux Trois
Un Deux Trois refers to multiple entities, including a French song, a New York City restaurant, and a brand of children’s formal wear. The phrase itself translates from French to English as “One, Two, Three.” While seemingly disparate, these instances of “Un Deux Trois” demonstrate a cultural resonance and a history of connection to entertainment and fashion.
History
The phrase “Un, deux, trois” gained initial prominence as the title of a song performed by Catherine Ferry in the 1976 Eurovision Song Contest, representing France [1]. This entry in the internationally recognized music competition established a degree of recognition for the phrase, particularly within European cultural contexts. The song itself, while not a winner, contributed to the phrase’s presence in popular culture.
Later, the name was adopted by Café Un Deux Trois, a French restaurant that opened in New York City in 1977 [2]. The restaurant became a fixture of the Midtown Manhattan theater district, attracting artists, producers, and other creatives. In January 2026, after 48 years in operation, the restaurant closed its doors [3]. The name was also chosen for a formal wear brand for children, founded in 1991 [4].
Culture
Café Un Deux Trois cultivated a specific cultural atmosphere, becoming a gathering place for those involved in the performing arts. The restaurant was known for its lively conversation, generous drink pours, and exceptional food, particularly its onion soup [5]. Co-owner Gerard Blanes, with his French accent and enthusiastic personality, was a central figure in creating this ambiance. The restaurant’s popularity extended to birthday celebrations, with Blanes often joining in the singing.
The name’s association with the Eurovision song contest also links it to a broader European cultural context. The contest itself is a significant cultural event, promoting musical exchange and national identity. The adoption of the name by a children’s formal wear brand suggests an attempt to evoke a sense of sophistication and European style. The brand focuses on creating stylish dresses for girls [6].
Notable Residents
While “Un Deux Trois” as a phrase does not have residents, Café Un Deux Trois attracted a regular clientele of notable figures from the theater world. Artists, playwrights, producers, publicists, and directors frequented the establishment [7]. Lanny Powers, an artist, writer, and curator, was a particularly frequent patron, often found at the bar.
The families of the restaurant’s owners also became connected to the food service industry. Gerard Blanes’s daughter, Laurence, owns two Manhattan bars named BXL, and Georges Guenancia’s son, Charles, also works in the field [8]. The brand Un Deux Trois, focused on children's formal wear, was founded by Bev and Colin Shorkend, South African immigrants with backgrounds in fashion merchandising [9].
Attractions
Café Un Deux Trois, prior to its closure, served as an attraction in itself, particularly for those interested in the New York City theater scene [10]. Its location next to the Belasco Theater on West 44th Street made it a convenient spot for pre- and post-theater dining. The restaurant’s atmosphere, characterized by lively conversation and good food, was a draw for both regulars and tourists.
The Un Deux Trois brand of children’s formal wear attracts customers seeking stylish and age-appropriate dresses for special occasions [11]. The brand has gained attention within Hollywood, becoming a source for formal wear for children attending events. The restaurant also attracted attention as a celebrity hotspot.
Economy
Café Un Deux Trois contributed to the economy of the Midtown Manhattan theater district through employment and revenue generation. The restaurant provided jobs for restaurant staff, including servers, cooks, and hosts [12]. Its presence also likely benefited nearby businesses, attracting foot traffic to the area. The restaurant's longevity – 48 years – suggests a stable and consistent economic performance.
The Un Deux Trois children’s formal wear brand operates within the fashion industry, contributing to the broader economy through design, manufacturing, and retail sales [13]. The brand’s focus on a niche market – stylish dresses for girls – allows it to cater to a specific consumer base. The founders, Bev and Colin Shorkend, leveraged their backgrounds in fashion merchandising to establish the brand.
Getting There
Café Un Deux Trois was located in Midtown Manhattan, easily accessible by various modes of transportation. Its location on West 44th Street, next to the Belasco Theater, made it convenient for theatergoers [14]. The restaurant was accessible by subway, with several stations within walking distance. Taxi and ride-sharing services were also readily available.
The Un Deux Trois brand operates online, making its products accessible to customers worldwide through its website [15]. Shipping options allow customers to receive products directly to their homes.
New York City
Music
Fashion
Restaurants
Eurovision Song Contest